AI Content Studio

Last updated May 13th at 2:02pm

About this article

This article explains how to use AI Content Studio to generate, review, and publish translations for your product catalog without leaving Centra. You can translate product descriptions, SEO metadata, alt-text, and category data across multiple languages in a single workflow.

You will learn how to create translation batches, configure tone and guidelines, review AI-generated content, and ensure consistency across languages.

Try AI Content Studio for free within Centra. The free tier has limited functionality, to access translations across all languages and unlimited usage, click Upgrade in the top right corner of the AI Content Studio page.

Pre-requisites

• To access this feature, you must have Access Rights enabled for AI Content Studio. Administrators with Full access have this permission enabled by default. They can grant access for other users:

  1. Go to System > Users.
  2. Select the user you want to edit.
  3. Enable Access Rights: AI content studio.

• Your target languages are configured in System > Languages. Only languages added here will appear as options when creating a batch. If a language is missing, set it up there first. Learn more about how to set up languages here.

• You have at least one product, category, or media item in your catalog to translate.

Getting started

To open AI Content Studio, select AI Content Studio in the main menu

You can customize your navigation:

• Drag items from More into the main menu
• Reorder items in the navigation

Generate translations

Navigate to the AI jobs tab to initiate a new translation batch. Follow the steps below to generate new translations.

Step 1: Select job type

Choose one:

• Products: Product descriptions, meta titles, URIs
• Media: Alt-text and media attributes
• Mapped attributes: Technical specifications (e.g. washing instructions)
• Categories: Category names and SEO metadata

Step 2: Configure batch

Fill in the fields:

• Name: Enter a clear name (e.g. AW 2026)
• Store: Select a store for store-level fields (e.g. descriptions, tags)
• Products: Click Manage Products to translate items for international markets. Filter by:
  • Brand
  • Collection
  • Folder
  • Category
  • Store
  • Product Name or SKU
  • Status
• Media: Click Manage Media to manage alt-text and accessibility translations. Filter by:
  • ID
  • Connected To
  • Active Display
  • Alt Text
• Attributes: Click Manage Attributes to translate technical specifications and details. Filter by:
  • Group
  • Type
  • Value
  • Search Key
• Categories: Click Manage Categories to translate category names and SEO data. Filter by:
  • Status
  • ID
  • Category
  • URI
  • Items
  • Store
• Apply on:
  • Only empty fields: Selected fields that already have a translation in the target language will be skipped. All other selected fields will be translated.
  • All fields: Translations will be generated on all selected fields. Fields that already have a translation will receive an alternative suggestion.

• Tone: Select: Original, Casual, Premium, or Playful. These are batch-level guidelines, useful for campaigns or seasonal messaging where you don't want to change your main guidelines. These apply on top of any saved global, brand, or language guidelines. See Guidelines for how priority works.
• Guideline (optional): Add instructions for this batch (e.g. campaign-specific tone).

  These will be applied on top of your saved global, brand, and language guidelines. If needed, you can also add a guideline when creating a batch. This is useful for temporary adjustments, such as campaigns or seasonal messaging, without changing your main setup.

• Languages: Select target languages. A batch is automatically created per language
• Attributes to translate: Select fields to translate from the Attributes list on the right.

Step 3: Generate

Click Generate and confirm.

You can control how many products are shown per page by typing limit:desired_number in the product selector search bar (e.g. limit:50).

Translation status

Each batch has a translation status:

• In queue: Waiting to start. A notification will appear in the bottom-right corner of the screen. While in this status, you can only view (peek at) the settings used.
• Processing: Translation is in progress. A notification will appear in the bottom-right corner of the screen. While processing, you can only view (peek at) the settings used.
• Completed: Translation has finished successfully, and the status automatically changes to Draft.
• Published: This status is assigned automatically when clicking Publish all. You can also manually set this status at any time, regardless of the number of translations published
• Archived: Hides the batch from your active workspace without deleting it to keep your view organized

Review and publish

Once a batch is in Draft, you can open your batch AI content and:

• Review and publish it
• Publish it without review
• Change the name or status of the batch
• Add internal comments
• Add notes to the translation batch history

Review translations

Click Review to check and edit the content before publishing.

On this page, you will see:

• Original text
• AI draft
• Published content

Available actions

• Edit AI-generated text
• Click Hide non-translatable to hide empty fields
• Click Save to update draft only

To Publish

• Click Publish all to publish the full batch
• The status updates to Published
• Published content will also remain available on the Translations page, and you can still review it even after publishing.

Manage batches

In the AI Content tab, you can view all translation batches and filter them by status, store, or language to quickly find what you need. You can also select multiple batches and use bulk actions to publish them or change their status in a single step.

Guidelines

The Guidelines tab allows you to define how the AI should write your content. Instead of relying only on tone presets, you can provide clear instructions that reflect your brand voice, whether it is minimal, expressive, or highly technical.

Guidelines are structured in three levels and applied in priority order, from highest to lowest, with one guideline permitted per level:

• Language guidelines: apply to a specific target language
• Brand guidelines: apply to a specific brand
• Global guidelines: apply across all translations

All guidelines must be written in English.

Glossary

The Glossary tab ensures that important terms are translated consistently across all batches. This is particularly useful for brand names, technical terminology, and industry-specific language where accuracy is critical.

Each term added to the glossary will always be translated exactly as defined. This helps prevent inconsistencies and reduces the risk of incorrect or unintended wording.

The glossary supports up to 250 entries, with a maximum of 100 characters per entry.

Playground

The Playground allows you to test translations before running a full batch. Paste a short snippet of text, apply your current guidelines, and review the output immediately.

Use it to:

• Check whether your guidelines produce the tone you expect
• Validate output for a specific language before committing to a large batch
• Experiment with different tones or guideline wording